Combine the Inca Trail and the Galapagos Islands for the Trip of a Lifetime

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With its wealth of exotic wildlife, historic sights and stunning scenery, deciding where exactly to go in South America to go can be a tricky task. However, by combining a tour of the Galapagos Islands with trekking the Inca Trail, you can get a fascinating insight into this stunning continent.

Indeed, taking a Peru and Galapagos tour allows you to experience two of the region’s most iconic attractions in a single trip.

Your starting point will be in Peru, where you will be able to traverse the historic Inca Trail on your way to Machu Picchu. Voted one of the New 7 Wonders of the World in 2007, this iconic citadel is a great place to gain a deep understanding of the ancient Inca civilisation.

The Inca Trail is just 28 miles long; however, the high altitude that you are walking at means it will take four days to complete and require you to acclimatise.

However, there are plenty of wonderful sights to take in before you get to Machu Picchu, especially those to be found in the nearby city of Cusco.

A popular destination for many of those about to embark on the Inca Trail, here you can see a wealth of historic buildings – such as the Church of la Compania de Jesus – as you adjust to the altitude.

After a few days, you should be ready to visit Ollantaytambo, the starting point of the route, where you’ll be able to see ancient Inca architecture prior to setting off for Machu Picchu.

Steadily climbing upwards, you can see beautiful fauna and flora as you pass through the cloudforest; however, it is perhaps the stunning mountain scenery that really captivates you.

This is particularly likely to be the case at Dead Woman’s Pass – which at 4,215 m above sea level is the highest point of the trail. The panoramic views here are nothing short of stunning, so make sure you have your camera on you in order to capture the natural splendour.

From here you’ll start to descend gently, with the ancient Inca site of Winaywayna one of the many highlights of the trek. However, this is unlikely to compare with the sight of Machu Picchu. Upon arriving at the Sun Gate, you will be able to look down at the citadel in its entire glory and see the sun cast long shadows over the buildings.

Head down into the complex and you’ll be able to explore the landmarks up close before taking a guided tour to learn more about their history.

Once you have seen the landmark you can return to Cusco via train. However, your adventure holiday will only be at the halfway stage and from the city you can take a transfer to Ecuador.

The country is known the world over for being home to the biological haven that is the Galapagos Islands; however, you will initially spend some time on the mainland, exploring the sights of the capital Quito, including its renovated colonial centre.

After a day or so exploring, you can take a plane to the archipelago – which lies some 600 miles west of the rest of Ecuador.

Here, Charles Darwin conducted much of the research that would inform his work on evolution and, in taking a Galapagos cruise, you can follow in his footsteps in observing a range of exotic creatures.

On the island of Floreana you will be able to see flamingos, while in the sea you can spot hammerhead sharks and sea lions – among other animals – before heading to the beautiful Devil’s Crown crater for a spot of snorkelling.

Santa Cruz is home to giant tortoises and marine iguanas, as well as several beautiful beaches.

Across the Galapagos Islands you’ll also find blue-footed boobies and cormorants, so seeing at least one fascinating creature during your trip shouldn’t be too hard.

When Your Book Does Not Fit: How to Ensure Your Book Delivers for Your Ideal Readers

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The people of Ecuador are tiny in stature. I am a tall, strong woman of German farm stock. When I tried on gorgeous jackets in the “Leather Village” of Cotacatchi, Ecuador, nothing fit me. The sleeves were absurdly short, the shoulders tight, and we won’t even discuss the circumference.

However, at one store with particularly beautiful jackets, the clerk, Jefferson, made me laugh about not being able to fit into the largest jacket in the store. He assured me that many Europeans and Americans have the same trouble. Then he showed me swatches of leather in a rainbow of colors. He told me he could take my measurements and deliver a custom-made jacket in just 3 days at the same price as the jackets sold in the store.

Wow!

This experience showed me the value of market research.

When you write a book that is just right for your target reader, she will be delighted to buy it and feel like you understand her situation perfectly. Conversely, if you neglect market research and just write your book hoping that it will serve your readers, you run the risk of creating a book that doesn’t fit anyone well.

Try these steps for easy market research:

1. Go to a local bookstore or to Amazon.com. Find books that are similar to yours. Examine these books for their key topics, price, and cover design.

2. Look for an opportunity for your book to fill a gap in those books. Determine what unique point your book can make that makes it stand out from the other books you are reviewing.

3. Clearly identify who you are writing your book for. Spend some time thinking about your ideal reader and what challenges and joys she encounters every day. How can your book contribute to her life.

4. Look at magazines at your local library targeted to your ideal reader. Read the most current issues and pay close attention to the advertising, the articles, and the tone of the magazine. For example, Redbook magazine is targeted to women 25-45 who are interested in fashion, relationships, beauty, parenting and careers. If your target reader falls into that group, you can use Redbook as a barometer for keeping in touch with your reader’s current needs and preferences.

5. Read blogs written by people who fit your ideal reader profile. Blogs are a fantastic resource for writers. To find blogs, search for your ideal reader plus use the word ‘blog’ in your search. For example, if I wanted to find blogs for Moms, I’d search for ‘parenting blog.’

6. Find ways to interact personally with potential readers. Attend local events, offer a workshop, teach a teleclass, or join a networking group. If you are writing for a group of small business owners, attend Chamber of Commerce meetings in your home town. You can gain valuable information when you have conversations with people. Plus, it is a wonderful way to share information about your upcoming book.

When you follow these six steps for market research, you will gather the information you need to tailor your book to fit your readers’ needs just like a custom-made leather jacket!